Founded in 1954, Lyric Opera of Chicago features the finest international singers, conductors, directors, and designers in the opera. With the mission of providing a broad, deep, and relevant cultural service to the Chicago region, Lyric Opera of Chicago built a full-service opera house that includes the theater, restaurant, concession stands, and a retail shop. Their dynamic establishment needed a dynamic Point of Sale partner.
Lyric Opera House's restaurant and concession stands are only open for a couple hours before and during the show. With such a quick operating time, speed of service is extremely important.
Prior to Revel, Lyric Opera House used a legacy POS and manually inputted a lot of their data into Excel spreadsheets. From labor and customer management to sales – the team needed a solution that could streamline their data and provide actionable insights.
On any given day, the opera house seats around 3,600 patrons. And with only a few hours (or much fewer during intermission!) to seat customers at their restaurant, or serve them at the concession stands – speed of service is imperative to Lyric Opera House. Geri LaGiglio, Lyric Opera's food and beverage manager, said, "For the customers, they swipe and everything's done a lot quicker because we key it in real fast, they swipe real fast, they get their order, and it's like a hit and run."
And to help bust the lines, Lyric Opera House deploys Mobile Order Takers. "They have been instrumental in getting our customers in and out of the door as quickly as possible."
We've greatly increased our revenue, which is being able to offer more to our patrons in terms of concessions and dining. Revel has been huge in helping us do that.Leslie MacLean, Facilities Coordinator, Lyric Opera
In addition to expediting their speed of service, Revel has helped the team at Lyric Opera House benchmark, report on their successes, and plan for the future. Lydia remarks, "My personal favorite, is the sheer number of reports that Revel has available. That's been huge for us in terms of planning ahead for future seasons." "We're pretty unique. As I mentioned, you know, we use Revel in a lot of different ways. We have quick service with our concession bars, table service with our restaurants, we even have a small upper shop kiosk where we use Revel for the retail aspect of our business," said Lydia. It was obvious to Lyric Opera that they needed a POS as dynamic as their business.