iPad POS | How Does Self-Service Drive Customer Loyalty

How Does Self-Service Drive Customer Loyalty

The ‘service with a smile’ mantra has had an ubiquitous influence within the service industry. Two decades ago the means needed to drive customer happiness was simple; friendly and informed employees. Since the advent of technology, specifically CRM tools, this precedent has seriously shifted. And while the presence of such employees is still important, investing in technology is necessary for attracting and retaining customers. And if your business offers self-service stations or is completely self-service,...

iPad POS | Business Forecasting

The Beginners Guide To Business Forecasting

When you check your weather app to see what you should wear on your upcoming trip, you are forecasting. The temperature you see on the app is derived from a complex set of processes, all rooted in data analysis. By relying on past and present data and patterns as well as identifying outliers, the app can predict the future temperature of your trip. You rely on this app to be able to make informed decisions....

iPad POS | restaurant week

5 Ways To Make The Most Of Restaurant Week

New York City Restaurant Week is approaching fast, and from July 24 to August 18, restaurants can expect a flood of new customers. The flood of new customers to your restaurant gives you the opportunity to showcase a refreshed, innovative three-course menu, increase sales volume, and turn these new customers into “regulars.” While the promise of increased business is exciting, there are many tools needed to execute a successful restaurant week. And with over 350...

iPad POS | IoT

Smart Restaurant: Implications of IoT for Food Service

What is the Internet of Things? The Internet of Things creates a network between any and all devices based on the idea of total connectivity. Different devices monitor a variety of activities, and the theory behind IoT suggests that these devices should be linked in order to share and analyze data points, create feedback loops, and ultimately make decisions without human intervention. While IoT may sound like a a tech buzzword or a Brave New...

iPad POS | social media

How To Use Social Media To Drive Online Orders

Thanks to the Internet, the concept of “commerce” has opened up to a ton of new meanings. In fact, the word in itself has taken a new shape. Today we see merchants using new methods of commerce, including eCommerce and Social Commerce, to drive sales online and in-store. Here, we dive into Social Commerce or Social Selling, which is defined by Super Office as the act of engaging with prospects on social media by providing...

iPad POS | POS Platform

Choosing A POS Platform: Phase I

We shared a high-level overview of what steps you should take when choosing a POS platform. Let’s go deeper and dive into phase I to help you improve the research phase of your journey. After researching this information, you can narrow down your options and be able to provide better information to representatives, ensuring you get the answers you need and the POS platform you want. Detail The Needs Of Your Business 1. Define the...

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iPad POS | technology budget

Is Your Technology Budget Too Low?

Your customer base is increasingly becoming more and more digital savvy. Digital natives grew up using all types of technology – from video games, social networks, and apps to online homework portals, streaming services, and ordering a late night pizza on GrubHub. Accessibility and convenience are paramount to these shoppers. Conditioned by mobile and high-tech, they are more likely to research products online, place orders from their phone, and use self-service kiosks. To take a...

iPad POS | discounts

Should Your Business Offer Discounts?

With increasing competition in the marketplace, businesses feel compelled to offer discounts in order to entice customers. However, the tactic of using discounts as a “quick-fix” can be unsustainable, or even harmful to your business. Dark Side of Discounts Some of the disadvantages of poorly strategized discounts include reducing the perceived value of your product and creating unsustainable customer expectations about your pricing. The most common disadvantage and greatest concern to your business is that...

iPad POS | location

Guide To Picking Your Next Location

Every business owners’ dream is to grow their business. Growth comes in many different forms; you may be experiencing new customers, more repeat customers, or increased revenue. One way to capitalize on this momentum and avoid stagnation is to expand into additional locations. In this case, you have either reveled in the success of your first business or perhaps, seek to build upon your booming franchise. When doing so the location of your business is...

iPad POS | 8 Strategies To Boost Mobile App Downloads

8 Strategies To Boost Mobile App Downloads

Mobile is the darling of the tech world. From reading menus and placing orders to connecting with brands on social media and writing reviews – shoppers interact with businesses in a number of different ways on their phones. And research into that mobile behavior finds that consumers spend 85% of time on smartphones in apps, explaining the surge of white label apps. The mobile app industry is positioned to generate an income of $77 billion in...

iPad POS | intermediate inventory

How To Track Intermediate Inventory

Half of all small businesses use a manual method or don’t track inventory at all. The sheer number of businesses that do not have an accurate or even good idea of what their inventory looks like is a huge problem. Because of poor inventory management, businesses are losing sales, decreasing employee productivity, experiencing stock outs and ultimately frustrating their customers. Investing in a robust inventory management system will not only save you money and customers,...

iPad POS | choose a POS

How To Choose A POS Platform

So you’re interested in buying a Point Of Sale platform for your business? Navigating this space can be time consuming, and without the proper recourses, overwhelming. If you’re feeling this, you are not alone because a report by Brother International Corporation and non-profit SCORE revealed that 64 percent of small business owners still feel “overwhelmed” when it comes to technology. That’s why we laid it out simply, so you can get set up with a...

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