Who Is The Millennial Shopper? [Research Roundup]
An ever-changing tech landscape has conditioned the millennial shopper to embrace high-tech. New technologies affect shopping behaviors and evolving shopping behaviors affect technology—it’s a revolving door. This creates a complex, forward-thinking shopper. Researchers have long touted the importance of catering to millennials. Before going on a hashtag frenzy though, it’s time we learn and understand their shopping patterns. Who is the millennial shopper and what does this mean for business? Millennials, defined as those 18-34...
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