7 Retail Trends To Watch For In 2017
A Look Ahead at 2017
Don’t have time to keep an eye on upcoming retail trends? Revel has you covered. Here’s a look at seven retail trends to watch for in 2017.
Mobile In Stores
Mobility is transforming the shopping experience. It is being used to streamline in-store pickup and send notifications to customers about products, upcoming promotions, and when the products can be collected for pickup.
Customers are not only more connected with the retailer but also connected to a whole world of product and competitor information – the Internet. Studies show that 84% of smartphone shoppers use their phones while shopping thus, having the Internet at their fingertips can turn the average shopper into a well-researched, conscience consumer.
The Niche Retailer
As customers are increasingly frustrated by clumsy and unnavigable department stores, brands will focus on speciality stores. Customers are becoming more educated in the retail market and so, the honed in approach enables retailers to excel at personalized service with the help of a knowledgeable and enthusiastic staff, prepared to affirm, rebut or add-on to existing customer knowledge. This creates the in-store experience that customers are expecting from the brick-and-mortar retailer.
More than 90% of retailers use two or more social platforms to advertise their business, with the majority of apparel brands dominating this trend by leveraging four or more social channels. The proliferation of social media will encourage retailers to refine their strategy and put money into specific social channels that garner the most engagement.
And with the advent of geo-specific social media monitoring tools, retailers now know what’s trending locally and can then, target the most relevant customer base based on location and customer buying habits.
2017 will be the year of omni-channel interactions – as offline and online need to operate in conjunction to optimize sales. These separate channels come together seamlessly: customers get just one view of the product, drawn from the entire range of stock, from wherever they are (at home, online, mobile), and tailored to who they are.
The Convenience Factor
Convenience and modernity are key to a top-selling retail environment. The retail experience will be more fluid than ever for customers. With Revel Systems self-service kiosk, a kiosk with the sleek look of an iPad, makes ordering easy and interactive for shoppers while improving the bottom line.
Data Will Be King
Retail establishments have the ability to access sales, inventory, and customer and employee information in real-time, making a huge difference in the day to day routine. The data collected can increase profits through successful price optimization and customer identification.
And instead of catching up on Vogue’s “Must Haves” for the holiday season, retailers can implement forecasting tools, designed to comb the Internet and report on what’s trending before Vogue hits the shelves.
Investing In Employees
Studies show that that more than 70% of workers are disengaged at work, costing the U.S. $450-550 billion each year in productivity. Retailers recognize this potential for huge losses and can mitigate inefficiencies by having a highly trained, highly motivated workforce.
2016 is so passé. Get in front of 2017’s retail trends by preparing your business for the ever evolving landscape. Be the retail trend setter and run your business on an all-in-one point of sale system, fully loaded with every feature in the book.