Receipts: Printed or Emailed?
Receipts can come in different shapes and sizes, and as mobile commerce increases, this is no longer limited to the size and type of the paper. Now many merchants have the option of offering printed or emailed receipts-some offer both, while others choose one option. Are there benefits to offering one option over the other?
Here is a brief breakdown of the benefits for each option:
- Convenient: Businesses can easily email receipts with the push of a button, eliminating the need to connect printers or replace paper.
- Customer Relationship Management: Because businesses need to collect a patron’s email address in order to email a receipt, they’ll also be able to collect data on their customers over time.
- Green: Emailed receipts save paper, plain and simple. Your business will save money on not only printer paper but ink cartridges as well.
- Fast: Receipts can be printed quickly, whereas taking a customer’s email to send the receipt may take a little more time.
- Reassuring: Some customers prefer a hard copy receipt (whether for tax purposes or expensing a business lunch).
- Little room for error: Once the receipt has been printed, it can be immediately handed to the customer. Conversely, email addresses can be entered incorrectly, causing emailed receipts to get lost along the way.
There are apparent advantages and disadvantages to both options. Which one should businesses choose? The best answer is: both. Businesses should choose a POS system that allows them full flexibility to choose whichever receipt method they-or their customers-prefer. Revel offers an array of preconfigured printers for businesses that prefer hard copy receipts. Revel also has email receipt capability for those that prefer a greener, all electronic option. Revel offers both options to give clients all of the benefits-and none of the downsides-of receipts.