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In 1994, a customer placed an online order for a pizza from Pizza Hut, marking the first ever online order recorded in the United States. And while online ordering methods have diversified and become more widely available since, the general premise remains the same. Consumers wanted—and today crave—a convenient way to access goods and services from the comfort of their home. And in today’s digital-first world, consumers want to order from anywhere, at any time.
In this white paper, we walk you through the evolution of online ordering, a transformation most recently impacted by the emergence of a global pandemic. We also share more about the differences between native online ordering solutions and third-party aggregators, and how they each benefit consumers and operators in different ways.
Read on to decide which type of solution makes the most sense for your business in order to maximize revenue and enhance the customer experience.