We can arm the wine educator with more information and a cash register at the same time.- Jeff Zappelli, Director of Membership, HALL Wines, Napa, CA
HALL Wines is a family-owned, critically-acclaimed Napa Valley vineyard and winery. The Rutherford and St. Helena locations have over 30 cutting-edge art installations, kitchen demonstrations, and interactive tasting experiences.
HALL hosts hundreds of visitors on any given day and needed POS software that could both track their customers’ tasting preferences, as well as adjust to different state shipping regulations. With Revel we were able to integrate into Salesforce to give them a system no one else could create for them.
“With Revel's CRM, we can quickly capture someone’s data which is then stored, including past orders, preferences, and mailing address. We can then start building profiles around people, and when guest comes back to visit, we know who they are, when they visited, and what their personal likes are.”
“When a guest has questions about a particular wine, we can arm the wine educator with tasting notes and more information by letting them bring the POS right to the guest."
In order for HALL to function as its founders envisioned, they needed a way to enable the purchasing process without hampering the flow of events, tastings, and tours. HALL offers a variety of spaces for events, tours, and other guest experiences, and the logistics of bringing a traditional point of sale to the guest weren’t possible. “The reason we chose Revel is we needed to bring the cash register to the guest." Revel has helped HALL Wines focus on direct to consumer sales. The Revel table service menus create a closer tie between hosts and guests on site, while the system’s seamless integrations have allowed HALL to ramp up business nationwide. Ultimately, HALL is enhancing the guest experience through technology, modern art, and perfectly-tannic cabernet.