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Gift Card Program Guide There’s a reason many major retailers around the world have a gift card program in place: when done right, it works on a number of levels. It’s a fantastic way to market your brand and adds revenue to your bottom line at the same time. Customers...
Read MoreWell, fall sure flew by, didn’t it? With Black Friday and Cyber Monday come and gone, the holidays are officially upon us. While the U.S. Small Business Administration recommends getting started on a holiday business plan as early as June or July (!), if December snuck up on you, don’t...
Read MoreHalloween and the weeks leading up to it are a great way to extend your “holiday season”, driving more revenue to your business. Ready to make sure it’s all treats for your business? Check out these tips and tricks. Participate in the Neighborhood Trick Or Treat Route If your business...
Read MoreFor most businesses, the biggest marketing goal is to sustain and grow a steady customer base by increasing brand awareness. That means getting the customer to do something routinely – to eat at your restaurant, buy your product, or share your news far and wide. Businesses can spend so much...
Read MoreRestaurants put a lot of effort into making their menu items as appealing as possible. Every element — from the ingredients to the presentation on the plate — matters. However, what many restaurants don’t know is that no matter how appealing a dish is, their customers will never know if...
Read MoreEvery retail or restaurant chain should know that engaging with customers is critical to increasing loyalty and sales. In fact, customer engagement has always been a driving factor to grow retention. Consider the mom-and-pop shops of the past. They knew every customer on a first-name basis and would greet them...
Read MoreCustomers are upending the definition of customer service. Now, customers demand an end-to-end customer engagement solution. From the moment they walk into a store to the purchase, and now the new focus, the post-purchase. The customer journey has evolved, so don’t treat your customers like a number. From restaurants to...
Read MoreIt’s competitive out there in the restaurant biz. To attract patrons and increase check sizes, savvy restaurants are serving up food with a side of entertainment. From live trivia events to cooking classes, discover 7 easy ways to raise your restaurant’s fun factor – and boost your bottom line. 1)...
Read MoreGet Ready for Gen Z While a lot of Gen Z hasn’t even entered the workforce yet, their economic influence is substantial. The members of this cohort, people born from the mid-90s and later, are the first generation to be total digital natives. This makes them very unique in their...
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