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For most businesses, the biggest marketing goal is to sustain and grow a steady customer base by increasing brand awareness. That means getting the customer to do something routinely – to eat at your restaurant, buy your product, or share your news far and wide. Businesses can spend so much...
Read MoreRestaurants put a lot of effort into making their menu items as appealing as possible. Every element — from the ingredients to the presentation on the plate — matters. However, what many restaurants don’t know is that no matter how appealing a dish is, their customers will never know if...
Read MoreEvery retail or restaurant chain should know that engaging with customers is critical to increasing loyalty and sales. In fact, customer engagement has always been a driving factor to grow retention. Consider the mom-and-pop shops of the past. They knew every customer on a first-name basis and would greet them...
Read MoreCustomers are upending the definition of customer service. Now, customers demand an end-to-end customer engagement solution. From the moment they walk into a store to the purchase, and now the new focus, the post-purchase. The customer journey has evolved, so don’t treat your customers like a number. From restaurants to...
Read MoreIt’s competitive out there in the restaurant biz. To attract patrons and increase check sizes, savvy restaurants are serving up food with a side of entertainment. From live trivia events to cooking classes, discover 7 easy ways to raise your restaurant’s fun factor – and boost your bottom line. 1)...
Read MoreGet Ready for Gen Z While a lot of Gen Z hasn’t even entered the workforce yet, their economic influence is substantial. The members of this cohort, people born from the mid-90s and later, are the first generation to be total digital natives. This makes them very unique in their...
Read MoreMarketers like to toss around the word ‘authenticity’ when describing brands. This new buzzword has played a major part in how brand’s are defining their missions and creating their processes. Backed by a number of studies, this buzzword is here to stay and will only become more important to the...
Read MoreFirst impressions are everything; and the visual look of your store plays an important role in your business’s success. Merchandising affects businesses of all types – from retail shops to food halls, merchandising has a direct influence on your sales. Give your business a face-lift with these tips and tricks:...
Read MoreSlow periods are inevitable for just about every business. If you are looking for a way to increase traffic during a slow period – be it a slow day for your restaurant or a slow season for your shop, discounts and promotions are a great way to bring customers back...
Read MoreWhat can we do better? What are we doing well? Whether you want to compliment an outstanding sales representative or provide feedback about a disappointment, your comments are welcomed and valued.
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