iPad POS | Consumer Psychology And Menu Boards

Consumer Psychology And Menu Boards

Restaurants put a lot of effort into making their menu items as appealing as possible. Every element — from the ingredients to the presentation on the plate — matters. However, what many restaurants don’t know is that no matter how appealing a dish is, their customers will never know if...

iPad POS | customer engagement

The Dos and Don’ts of Customer Engagement

Every retail or restaurant chain should know that engaging with customers is critical to increasing loyalty and sales. In fact, customer engagement has always been a driving factor to grow retention. Consider the mom-and-pop shops of the past. They knew every customer on a first-name basis and would greet them...

iPad POS | Personalization

Proof is in the Personalization: Stats Roundup

Customers are upending the definition of customer service. Now, customers demand an end-to-end customer engagement solution. From the moment they walk into a store to the purchase, and now the new focus, the post-purchase.  The customer journey has evolved, so don’t treat your customers like a number. From restaurants to...

iPad POS | gen z

5 Gen Z Purchasing Trends: Why They Can’t Go Ignored

Get Ready for Gen Z While a lot of Gen Z hasn’t even entered the workforce yet, their economic influence is substantial. The members of this cohort, people born from the mid-90s and later, are the first generation to be total digital natives. This makes them very unique in their...

iPad POS | What Is Brand Authenticity And Why Is It Important?

What Is Brand Authenticity And Why Is It Important?

Marketers like to toss around the word ‘authenticity’ when describing brands. This new buzzword has played a major part in how brand’s are defining their missions and creating their processes. Backed by a number of studies, this buzzword is here to stay and will only become more important to the...

iPad POS | 5 Best Practices for Visual Merchandising

5 Best Practices for Visual Merchandising

First impressions are everything; and the visual look of your store plays an important role in your business’s success. Merchandising affects businesses of all types – from retail shops to food halls, merchandising has a direct influence on your sales. Give your business a face-lift with these tips and tricks:...

iPad POS | discounts

10 Promos and Discounts to Use to Drive Traffic

Slow periods are inevitable for just about every business. If you are looking for a way to increase traffic during a slow period – be it a slow day for your restaurant or a slow season for your shop, discounts and promotions are a great way to bring customers back...

iPad POS | Valentine's Day

Last Minute Valentine’s Day Marketing Tips For Your Restaurant

Valentine’s Day is right around the corner, and come February 14th restaurants will be teeming with smitten yuppies, couples celebrating decades of being together, and of course, groups of singles celebrating Single Awareness Day. Regardless of who is coming through your door on February 14th, restaurants are poised to cash...

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