Marketing 101

Stay Open for Business with Digital Marketing Strategies

Marketing 101 | September 25 2020

Digital Marketing Strategies That Can Help Your Business During Lockdown Digital solutions, including digital marketing strategies, have long been hot topics for the business marketplace. Then 2020 happened, and these strategies are more crucial than ever. Over these past months, the COVID-19 pandemic has changed everyone’s lifestyles and many countries...

Use Cross-Selling Strategy to Boost Your Ecommerce Store Income

iPad POS | August 12 2020

Leverage a Cross-Selling Strategy with These Quick Tips Smart marketing experts think not only about how to attract new customers but also about how to increase the value of every single customer. A cross-selling strategy is a perfect option for increasing the value of each customer transaction. Image Source: https://blog.calltouch.ru/...

5 Ecommerce SEO Strategies To Rank Higher

Marketing 101 | July 08 2020

Ecommerce SEO Strategies That Can Help Drive Organic Traffic The cost of clicks is rising and it’s becoming more and more expensive to get paid traffic to your web store. Thankfully, there are options for search engine optimization (SEO) that can help offset climbing costs. Have you considered ecommerce SEO...

Gift Card Program: Retail System FAQ & How to Sell

iPad POS | June 04 2020

Gift Card Program Guide There’s a reason many major retailers around the world have a gift card program in place: when done right, it works on a number of levels. It’s a fantastic way to market your brand and adds revenue to your bottom line at the same time. Customers...

Last-Minute Holiday Tips For Small Businesses

iPad POS | November 29 2018

Well, fall sure flew by, didn’t it? With Black Friday and Cyber Monday come and gone, the holidays are officially upon us. While the U.S. Small Business Administration recommends getting started on a holiday business plan as early as June or July (!), if December snuck up on you, don’t...

Your Business Deserves Treats for Halloween!

Marketing 101 | October 10 2018

Halloween and the weeks leading up to it are a great way to extend your “holiday season”, driving more revenue to your business. Ready to make sure it’s all treats for your business? Check out these tips and tricks. Participate in the Neighborhood Trick Or Treat Route If your business...

5 Ways To Use Your POS Receipts

Marketing 101 | July 24 2018

For most businesses, the biggest marketing goal is to sustain and grow a steady customer base by increasing brand awareness. That means getting the customer to do something routinely – to eat at your restaurant, buy your product, or share your news far and wide. Businesses can spend so much...

Consumer Psychology And Menu Boards

iPad POS | July 19 2018

Restaurants put a lot of effort into making their menu items as appealing as possible. Every element — from the ingredients to the presentation on the plate — matters. However, what many restaurants don’t know is that no matter how appealing a dish is, their customers will never know if...

The Dos and Don’ts of Customer Engagement

Marketing 101 | June 06 2018

Every retail or restaurant chain should know that engaging with customers is critical to increasing loyalty and sales. In fact, customer engagement has always been a driving factor to grow retention. Consider the mom-and-pop shops of the past. They knew every customer on a first-name basis and would greet them...

Marketing 101

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