Technology’s Growing Role in the Coffee Industry
Estimated global coffee consumption exceeds 150 million 60 kg bags of beans per year. Worldwide consumption grows at an average of 2.5% annually. Despite a relatively low cost per transaction—consumers pay an average of $2.99 per cup of joe—coffee is big business. As competition grows with consumer expectations for this beloved beverage, coffee industry tech plays a larger role in how providers innovate to keep up with demand.
“Technology and coffee are definitely marrying,” says Paton Marshall, former area manager for Equator Coffee and team lead for SMB business at Revel Systems. “It’s happening not only in the roasting area, but also in the store. Customers want efficiency without sacrificing the relationship they’ve developed with their baristas.” Today’s point of sale (POS) is a critical tech component for any coffee shop. Uniquely positioned to bolster coffee operations, POS platforms offer a number of tools for operators. The following article explores POS features playing a key role in the surge of coffee industry tech.
Mobile Printers and Recipe Labels
Speed of service is critical for coffee shops and cafés. Speed has a major impact on shop profits. It increases customer satisfaction with efficient service. It also prevents line peel—customers balking at long lines and leaving for shorter wait times. A simple way tech speeds up service is with mobile printers that integrate with the POS. Able to apply order information directly from transactions to recipe labels, integrated printers eliminate steps in the order process and improve order accuracy.
Mobile Order Takers
Another great option for line-busting is the addition of mobile order takers. “At Equator, our building footprint wasn’t huge. Lines could spill onto the street pretty quickly. Mobile order takers allowed our staff to take orders directly at customer tables, which helped keep lines manageable at the counter,” says Marshall. Still operated by employees, mobile order takers improve order efficiency while maintaining the personal engagement many café patrons seek.
For establishments that are strictly quick service rather than a table service blend, self-service kiosks also help with line management and operational efficiency. With kiosks, customers can place their own orders. Information then goes directly to baristas for production. Implementation of kiosks frees your staff to focus on other areas, like customer service, drink production, and merchandising.
Business operators have access to more data insights than ever. In real-time, reports can showcase inventory levels, top-sellers, and even highlight instances of employee theft. “In a coffee shop environment, there aren’t many moments when you’re reopening a check and modifying the payment on it,” says Marshall. “With Revel, I could easily spot irregularities and track these instances back to specific employees when they occurred.” Detailed analytics offer valuable information on how coffee shops can minimize risk and maximize profits.
Better Experience with Coffee Industry Tech
Innovation is a must in today’s coffee industry. Consumers have more options than ever for how and where they consume a cup of joe. Fortunately, technology can work hand-in-hand with coffee providers. It bridges the gap between new customer expectations and the traditions that make the beverage feel personal. “There’s nothing quite like working around people who are passionately involved in the product and the world,” Marshall says. “Coffee is a very small world—it’s like a family.” As shops maintain their friendly service and personal touch, they can also deploy tech to streamline more mundane operations. When done right, technology is a service facilitator. It remains unnoticed in the background, making room for employees, and the product, to shine.
For more information on how Revel’s POS supports coffee shops and cafés, schedule a demo with a product expert today. Or, connect with one of our team members at the Western Foodservice and Hospitality Expo and Coffee Fest in Los Angeles from August 25 to 27.