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The intangible aspect of business—the who, what, and how—is your brand. A term widely used but often misunderstood and overlooked. A strong brand identity furthers customer recognition, loyalty, and credibility, giving you a competitive edge in the market. And while developing a brand is essential for sustained business success, it’s...
Read MoreThe majority of small businesses don’t have the budget to hire outside PR or advertising companies to help them spread the word. However, it’s not all about how much money is in the bank because luckily in this day and age we have the internet and social media. Instead of...
Read MoreThe technology industry has harped on the idea of “omni-channel marketing.” And while definitions vary and the buzz has muddled its meaning, the core principle is to create a seamless customer experience across all of your brand’s channels. But what is simple to define can be difficult to actualise. As...
Read MoreYou (and the rest of the world) may have a complicated relationship with New Year’s resolutions. On one hand, setting goals provides an instantaneous feeling of accomplishment but on the other hand, sticking to them can feel challenging and overwhelming. Typically, one sets personal goals but as we say so...
Read MoreIn case you haven’t heard, Pokémon have taken over Australia. But of course you’ve heard, because the news is everywhere. Some of it’s funny, some seems a little bizarre, and some is downright terrifying. The explosive popularity of the app Pokémon Go has given Nintendo an impressive boost to its valuation...
Read MoreConsumers are increasingly gravitating towards delis in search of quick, grab-and-go meals. Nearly three quarters of respondents from Progressive Grocer’s Retail Deli Review Survey projected an 80% increase in deli sales for 2019 over the previous year—a projection that aligned with the increasing number of consumers visiting delis for convenient...
Read MoreOver 70 percent of all purchase decisions are made in-store. What this widely quoted statistic means is—environment counts. Retailers do well by creating a pleasant atmosphere where shoppers feel comfortable enough to linger, enjoy browsing, and ultimately, make purchases. Here are 5 essential elements of putting together a retail space...
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