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Restaurant owners are constantly tasked with innovating to stay ahead of the competition and keeping customers flowing through their doors. This is especially true for new businesses, as studies show 60% of restaurants close within 3 years of opening. So how can you beat these statistics? Marketing is an area...
Read MoreIt will probably come as no surprise that word-of-mouth recommendations account for 65% of new business according to the New York Times. That means that the majority of your new customers have heard about you from a friend or trusted resource and decide to come in and see for themselves...
Read MoreAs Revel continues to grow, we realised that it was the perfect time to take a step back to think about who we are as a company—both internally and externally. As a result, it became evident that we had an incredible opportunity to align our brand even more closely to...
Read MoreThe intangible aspect of business—the who, what, and how—is your brand. A term widely used but often misunderstood and overlooked. A strong brand identity furthers customer recognition, loyalty, and credibility, giving you a competitive edge in the market. And while developing a brand is essential for sustained business success, it’s...
Read MoreThe majority of small businesses don’t have the budget to hire outside PR or advertising companies to help them spread the word. However, it’s not all about how much money is in the bank because luckily in this day and age we have the internet and social media. Instead of...
Read MoreThe technology industry has harped on the idea of “omni-channel marketing.” And while definitions vary and the buzz has muddled its meaning, the core principle is to create a seamless customer experience across all of your brand’s channels. But what is simple to define can be difficult to actualise. As...
Read MoreYou (and the rest of the world) may have a complicated relationship with New Year’s resolutions. On one hand, setting goals provides an instantaneous feeling of accomplishment but on the other hand, sticking to them can feel challenging and overwhelming. Typically, one sets personal goals but as we say so...
Read MoreIn case you haven’t heard, Pokémon have taken over Australia. But of course you’ve heard, because the news is everywhere. Some of it’s funny, some seems a little bizarre, and some is downright terrifying. The explosive popularity of the app Pokémon Go has given Nintendo an impressive boost to its valuation...
Read MoreSocial media is everywhere. You walk down the street and notice folks are all heads down on their mobile phones, tweeting out the latest trend, posting a photo on Facebook of their whereabouts, or Instagramming a selfie. Social media is more active than ever with over 12 million Americans using...
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