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Australia’s interest in vegetarian cuisine continues to rise

Australia’s interest in vegetarian cuisine continues to rise

With over 2 million Australians now following a vegetarian diet, there’s never been a better time for your menu to make friends with salad!

According to recent study by market research firm Roy Morgan, Australia has seen quite the steady increase in those adhering to a vegetarian diet. Between 2012 and 2016, the number of Australian adults following a vegetarian or predominately vegetarian diet rose from 1.7 million people (9.7 percent) to almost 2.1 million (11.2 percent).

Here’s the stats of those following a vegetarian diet by state:

  • NSW led the charge with a 30 percent increase since 2012, representing 12.4 percent of NSW residents.
  • Western Australia rose significantly from 8.7 percent in 2012 to 10.9 percent
  • Tasmania claimed the title for the highest proportion of residents who eat little or no meat representing 12.7 percent of the population.
  • 10.4 percent of South Australia’s population now identifies themselves as vegetarian, up from 8.5 percent in 2012
  • Queensland represents the least amount of vegetarians by population with 9.2 percent following the diet

According to the research, the largest motivation for following a vegetarian diet was for health and/or weight related reasons. Environmental or animal-welfare reasons also played a big part in the decision to go meat-free. No matter what the motivation is, cafes and restaurants that choose to embrace their vegetarian customers by offering more than a token mushroom risotto will have a powerful advantage over those that do not.

Take one of our great clients Cornersmith for example; while they are not a vegetarian café, they offer an ever-changing menu of seasonal dishes that champion plant-based products. While Cornersmith does feature local pasture-raised meat options, they tend to feature more as an ingredient rather than the main focus of the dish.

Another great client of ours, social enterprise CERES has made educating the public in sustainability its mission so naturally, they have a generous selection of menu offerings for those that are vegan or vegetarian inclined.

Turn’s out Homer was wrong; you can most definitely win friends with salad!