iPad POS | restaurant technologies

5 Restaurant Technologies Driving Customer Happiness

If you are in the service industry, you know that customer happiness is a key indicator of how your restaurant is performing and a key point of competitor differentiation. “Service with a smile,” while important, is just the tip of the iceberg in achieving customer happiness. Drive customer happiness and dish out top notch service with these five restaurant technologies: Digital Loyalty Programs For example, the classic loyalty stamp card, printed on a small piece...

iPad POS | Pitchoun Bakery: Keeping Three Generations of Bakers Alive

Pitchoun Bakery: Keeping Three Generations of Bakers Alive

Have you ever felt you need to keep family tradition alive? Frédéric Soulies, owner of Pitchoun Bakery, comes from three generations of bakers, and it’s in his blood to bake. The entire concept behind his business is around memories with his grandparents. Soulies’ grandparents would always call him “Pitchoun,” which means “kiddo” in the south French dialect. And that’s where the name behind Pitchoun Bakery came from. It’s been a long journey for Soulies, from...

iPad POS | millennial shopper

Who Is The Millennial Shopper? [Research Roundup]

An ever-changing tech landscape has conditioned the millennial shopper to embrace high-tech. New technologies affect shopping behaviors and evolving shopping behaviors affect technology—it’s a revolving door. This creates a complex, forward-thinking shopper. Researchers have long touted the importance of catering to millennials. Before going on a hashtag frenzy though, it’s time we learn and understand their shopping patterns. Who is the millennial shopper and what does this mean for business? Millennials, defined as those 18-34...

iPad POS | restaurant

Checklist for Opening Your First Restaurant

Restaurants typically open out of an owner or chef’s passion for food, drink, and hospitality. However, restaurants only remain open as a result of strong business acumen and planning. A common statistic from a Cornell University study is that 60% of restaurants fail in their first year, and 80% close down in five years, so here’s a checklist of items to consider in order to open your restaurant doors and keep them from closing: Concept...

iPad POS | upsell

Revel POS 101: Upselling Your Customers

Upselling is a strategy that gives customers the option to purchase a pricier model of the original item or purchase add-ons with the goal of getting them to pay more than what they originally planned. Upselling customers leverages the momentum of purchase decisions to increase profit margins and customer retention. How can you use your POS to upsell your customers? Combos There is big money in the art of the combo deal. Business Insider reports...

iPad POS | Menu

How To Design Your Menu For Maximum Profit

Having an exquisite palette, unique recipes, superior customer service, and quality ingredients come at a high price. Even if you boast the best ramen in San Francisco and you’re armed with a 4.5 Yelp review, will your diners shell out big bucks for a bowl? Maybe. To increase your odds, ensure that your menu’s design is optimized for maximum profits. Menu engineering is the study of the profitability and popularity of menu items and how...

How Retailers Are Challenging Amazon

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iPad POS | slow moving inventory

5 Ways To Identify Slow Moving Inventory

Slow movers are defined as inventoried items that have had very little customer demand over a given time period. But what constitutes as “little” customer demand? And how long of a time period justifies a slow-mover? These are questions you may be asking yourself when you’re conducting inventory audits. In a competitive landscape where your business’ goal is to grow, grow, grow your focus is on your hot ticket items, the fast-movers. In order to...

iPad POS | brand identity

4 Steps For Building A Strong Brand Identity

The intangible aspect of business—the who, what, and how—is your brand. A term widely used but often misunderstood and overlooked. A strong brand identity furthers customer recognition, loyalty, and credibility, giving you a competitive edge in the market. And while developing a brand is essential for sustained business success, it’s important to take the right steps: Identify Your Ideal Customers You’ve got an awesome product. Everyone you’ve shared it with loves it. But how does...

iPad POS | PR

5 Ways To Create Great PR On A Small Budget

The majority of small businesses don’t have the budget to hire outside PR or advertising companies to help them spread the word. However, it’s not all about the benjamins, because luckily in this day and age we have that thing called the internet and social media. Instead of stressing about how you’ll pay for a media campaign, focus your attention elsewhere. Start local and create a firm foundation that you can build on for future...

iPad POS | omni-channel marketing

3 Ways To Optimize Omni-Channel Marketing

The technology industry has harped on the idea of “omni-channel marketing.” And while definitions vary and the buzz has muddled its meaning, the core principle is to create a seamless customer experience across all of your brand’s channels. But what is simple to define can be difficult to actualize. As technology is constantly evolving, so should marketing. The key to agility, relevance, and profit is to optimize your omni-channel marketing. Here are three key ways:...

iPad POS | API

What’s The ROI In API?

API or Application Program Interface simply put; asks other software to perform various functions required by the system to operate correctly, as outlined in a recent Computerworld.com article. Analogous to a building without doors, an open API allows a free flow of information between programs. Businesses are integrating with one another so much so that many are composites of each other. Fortune described Uber as the perfect example. Uber’s core functionalities are products of other...

iPad POS | Prix Fixe Menu

3 Ways A Prix Fixe Menu WIll Drive More Sales This Valentine’s Day

On February 14th restaurants will be flooded with hungry appetites, wine-induced PDA, and if you’re in luck the occasional cheesy proposal. This Valentine’s Day, ensure seamless operations, lots of diners, and big profits with a prix fixe menu. A prix fixe menu is defined as a menu that offers multiple courses of pre-selected dishes at one fixed price. So how will scrapping your daily menu and featuring a prix fixe menu increase your sales? Attract...

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