You (and the rest of the world) may have a complicated relationship with New Year’s resolutions. On one hand, setting goals provides an instantaneous feeling of accomplishment but on the other hand, sticking to them can feel challenging and overwhelming. Typically, one sets personal goals but as we say so long to 2016, you can also create meaningful marketing resolutions to accelerate your business’s objectives.

Don’t let your small business development go to the wayside and check out our five tips to improve your marketing strategy:

1. Grow Online Reviews

People spend an exorbitant amount of time on the Internet and some of that time is spent conducting online research before making a purchasing decision. According to AdWeek, over 80% of shoppers research online and over 60% of those read online reviews before making a purchasing decision. Positive online reviews have the power to increase revenue, build credibility, and service as marketing material. Through Revel iPad POS you can leverage review aggregator sites through organizations like Yelp and Foursquare to hear and respond to customers problems, suggestions, and ideas.

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(via Invesp)

2. Email Marketing

With a tight budget, email marketing is a cost effective strategy to attract new customers to your business while giving existing customers a reason to remember you. With the advent of Customer Relationship Management (CRM) technology, email marketing can be tailored to a more specific audience, even more than that of social media. The combination of progressive profiling and compelling email copy can turn potential customers into long-term buyers.

| See Also: 5 Ways to Grow Your Email Audience |

3. Data Driven Approach

VB Insight reported that when data drives your marketing, the average return on investment (ROI) is 224%. This statistic is no joke, and even the smallest of improvement can have an impactful difference on your bottom line. Managing big data can sound daunting to small businesses, but with an intuitive and full featured POS system businesses can easily track consumers buying patterns and effectively market with this new found wealth of information.

4. Write A Blog

Having a dedicated blog is an essential tool for generating more leads and increasing online presence and brand credibility. B2B marketers that use blogs get 67% more leads than those that do not. These leads are generated because content marketing promotes brand SEO success and positions the brand as an authority in its industry. Additionally, blogs provide valuable, new, and fun content for consumers to read.

5. Engage With Community

The unique characteristic of a small business is its connection to the immediate environment. Business owners and staff are often native and familiar to their community, thus making it a perfect opportunity to drive a personal connection from business to people. Attending and hosting local events is a great way to gain brand exposure and foster these connections. Define yourself as a leader in the community and in return you’ll build credibility and brand awareness with consumers as well as network and drive partnerships with other local businesses.

Every tool you need to run the business you want.

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