The beauty industry is fast growing, and with minimal barrier of entry, there is intense competition for the client dollar. Getting ahead of current trends, furthering brand recognition, and increasing operational efficiencies are necessary to becoming the salon of choice.
In order to accomplish this, here are 5 tips to grow your salon:
1. Referral Programs
About 80 percent of salon owners say most of their clients are from referrals, proving that word of mouth in the beauty industry is one of the most effective marketing strategies. Incentivizing your client with discounts to refer your business is a win-win; it both expands your clientele base and increases current client retention. As a result, better relationship management creates stronger brand advocacy as you build trust with your target clientele.
2. Smart Pricing
With luxury services, there is more flexibility to increase prices as long as prices remain within reason. Even when customers were at their most conscience, The Huffington Post found that during the recession mom-and-pop hair salons increased by nearly 8% between 2008 and 2009. Given the resilience of this industry, you can raise prices for incoming clients and with Customer Relationship Management (CRM) tools owners can learn the power of managing customer information and leveraging it to offer incentives to their most valuable clients.
3. Social Media
One of the ways to know if you are doing things right is to ask the customer. Not only can you receive direct feedback from Facebook, LinkedIn, Yelp, Twitter, etc., you can engage with customers to keep a pulse on upcoming trends and competitive offerings. Also, social media is a vehicle for free advertising, providing an interactive way to enhance brand recognition and target specific demographics.
4. Enhance The Appearance
Compliment your beauty service with a beautiful space. It is crucial that salon owners don’t neglect the look and feel of their shop. Clients go to salons to feel pampered and leave wanting to look their best, thus their customer experience relies on every sense. Optimize your layout and boost your interior design to evoke a sense of artistry best fit with your messaging and target demographic.
5. Reduce Overheads
Knowing exactly what chemicals, products, and merchandise will be used by your staff and purchased by your clients is important to reducing overhead. With proper inventory management tools owners not only have the ability to keep track of their inventory, but also can manage the purchase and reorder process seamlessly. When real-time inventory reporting is deployed, you have a much more precise idea of what you should be ordering and when. That data can also help you forecast and clarify which purchasing decisions you should make, whether you’re tracking changes from month to month, season to season, or even year to year.
Revel lets you manage your Salon, Spa or Beauty Parlor efficiently and effectively with features designed especially for this high-growth industry. You or your staffers can set individual schedules, services, times, commissions and prices. Revel provides a steady hand (with very nice nails) to a business with many logistical challenges.
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